Evans Medical Group
Evans Medical Group is committed to provide the highest quality healthcare possible. In a Christ-like manner, they serve their patients and fellow workers showing sensitivity, respect, compassion, integrity, and humility. They specialize in well/sick care, newborn care, adolescent and adult care, well-woman care and geriatric care. They serve people in the entire Central Savannah River Area as well as in nations throughout the world.
The Challenge
Evans Medical Group saw the need to allocate dollars to digital advertising in order to gain clientele in an industry that was not currently utilizing digital as a platform to acquire clients. They trusted Powerserve to rebrand, execute a new website design and accomplish a digital strategy across two locations to increase landing page views.
The Process
Powerserve’s website design team accomplished the task of rebranding and building a website that fully communicated who Evans Medical Group was as a medical practice. With this in mind, the next step was implementing a digital strategy that would draw individuals to the website to learn more about the practice, and ultimately become patients. Today, individuals are relying on reviews and digital awareness to choose a medical practice for their family. By using Facebook, Google pay-per-click ads, and local listing services, Powerserve was able to target individuals looking for a practice, and deliver the highest return on investment.
The Results
By focusing on landing page views as the primary objective, Powerserve was able to generate high traffic to the Evans Medical Group website. In just two short years, Evans Medical Group is averaging 100 Landing page views per month, 835 clicks per month on ads, and around 100 phone calls per month from digital advertising efforts.
Key Wins:
Highlighted areas with a competitive advantage, such as having the area's only doctor specializing in Flight Physicals.
Ensured all campaigns adhered to Google’s healthcare advertising policies, making ongoing optimizations for compliance.
Targeted and advertised to users searching for healthcare-related services, not just information.
Delivered steady growth in patient volume and service awareness year-over-year.
“My experience working with the entire Powerserve team has been top notch. Their professionalism and attention to detail is second to none. Through logo design, to website development, to a comprehensive marketing platform, they have become an integral part of our business.”
