Law Offices of Tom Young

GOOGLE ADS

Tom Young has extensive experience in state and federal courts representing both individual and business clients involving business, insurance, catastrophic injury/damage, workers compensation, commercial, criminal, and probate matters.  Tom frequently counsels clients on issues involving insurance coverage, risk management, workplace safety, and alternative dispute resolution.

CHALLENGE

Realizing Google AdWords is a powerful tool to convert website users into prospective clients, Tom Young invested in Google Adwords to generate more personal injury and car wreck case leads, as well as keeping up with his Google My Business to generate more Google reviews.

PROCESS

Powerserve’s digital marketing team created a media plan and executed a well thought out strategy in Google AdWords. Ads increasingly dominate the search results page when an individual is searching for a particular product or service. With that being said, it was important to structure Tom Young’s ad account to be very relevant and prominent when users are searching law/case related inquiries. 

RESULTS

Tom Young’s main goal and objective was to be able to connect with more relevant users, send more traffic to the Tom Young website and generate more leads all through Google AdWords. In under a year,  we generated over 200 conversions and drove 1,000 users to the Tom Young website. Google AdWords can be an effective tool in generating a steady stream of potential leads with its detailed targeting and exposure in Google research results. Tom Young invested in Google AdWords, got results and will continue to generate results.