Butler Automotive
Challenges and Goals
Since 1975, Butler Automotive has been a trusted name in car care, serving Augusta, Georgia, with four convenient locations. Their services include emissions testing, maintenance, engine repair, and more, delivered by ASE-certified technicians at AAA-approved facilities. Despite their strong reputation, Butler Automotive faced challenges in maintaining consistent bookings across all locations and staying competitive in a crowded market.
Our Approach
We executed a strategic plan focusing on Google Ads and Meta Ads to address these challenges.
1. Account Structure & Keyword Optimization
Built structured ad accounts targeting Butler’s full range of services.
Conducted extensive keyword research and continuously tested ad copy optimizations.
2. Branded & Non-Branded Campaigns
Balanced campaigns to attract both loyal customers and new leads.
Focused on generating high-quality leads at cost-effective rates.
3. Scaling & Testing
Scaled campaigns to meet growing demand while maintaining low CPCs.
Used display ads to increase brand awareness and remarketing efforts.
4. Location-Specific Strategies
Optimized campaigns to ensure high rankings for relevant searches across all four locations, driving localized traffic.
Results
Google Ads Performance
2024 Highlights:
Clicks: 9,046 | CTR: 4% | Conversions: 1,759 | Conversion Rate: 19.45%
Avg. CPC: $2.88 | Cost per Conversion: $14.83 | Phone Calls: 2,462
All-Time (Since 2018):
Clicks: 43,984 | Conversions: 10,874 | Conversion Rate: 24.75%
Avg. CPC: $2.91 | Phone Calls: 9,698
Meta Ads Performance
2024 Highlights:
Clicks: 11,251 | CTR: 2.91% | Conversions: 816 | Conversion Rate: 14%
Avg. CPC: $0.98 | Cost per Conversion: $13.57
All-Time (Since 2021):
Clicks: 30,248 | Conversions: 3,003 | Conversion Rate: 16%
Conclusion
By leveraging well-optimized campaigns and targeted strategies, Powerserve helped Butler Automotive achieve measurable success, including increased leads, high conversion rates, and consistent growth across all four locations. Whether it’s automotive, healthcare, or law practice, Powerserve can help you navigate the challenges in competitive markets.
