DUI Duncan
Duncan Law Firm, located in Augusta, Georgia, focuses solely on DUI cases. They offer experienced DUI representation at affordable rates, ensuring clients work directly with a skilled attorney instead of a paralegal or secretary. With thousands of cases managed, their main goals are to dismiss or reduce charges, safeguard driving rights, and avoid jail time. They provide multiple interest-free payment plans for accessible and committed defense.
Client Goals & Challenges
DUI Duncan wanted to generate quality leads for DUI cases and increase phone calls and website visits from those needing DUI legal help. However, advertising in the legal field, especially for DUI defense, has unique issues:
Clicks and conversions are much pricier than in other fields.
High competition from other firms raises costs and makes it hard to be noticed.
Effective budget management is essential for ensuring campaigns are affordable while achieving good returns.
Our Approach
Targeted Keyword and Campaign Testing:
Conducted extensive testing to identify high-intent keywords and optimal campaign structures.
Focused on keywords and ad copy that resonated with potential clients actively seeking DUI defense.
Cost Management:
Analyzed performance data to achieve competitive CPCs and cost per conversion without compromising lead quality.
Optimized campaigns to balance volume and efficiency, ensuring the best ROI possible.
Ad Copy and Messaging:
Crafted compelling ad copy that highlighted the firm’s unique selling points, such as personalized attorney attention, zero-interest payment plans, and their proven experience with DUI cases.
Continuous Improvement:
Continuously monitored and refined campaigns based on performance metrics.
Scaled successful campaigns to maintain growth while managing costs effectively.
The Results
Powerserve achieved a click-through rate (CTR) almost 300% above the average for law practice ads.
Lawyers focused on specific areas can expect to pay $50-$100 per click due to market competition. However, DUI Duncan’s average cost per click (CPC) in 2024 was $12, which is over 70% lower than the average.
25% of people who engaged with their ads became direct leads through calls or contact form submissions, while the industry average is about 7%.
Increased and consistent leads have enabled DUI Duncan to handle more cases and reach more clients in a tough and competitive law market. Want to start your own success story?
