StorMor
REBRANDING AND WEBSITE DESIGN
Obstacles: StorMor is an authorized distributor of Montel products and wanted their website to better demonstrate this close relationship.
Solution: A new website with Montel-inspired branding and clear, more detailed information for the systems available.
OVERVIEW
StorMor specializes in providing innovative storage solutions for businesses across various industries using high-density mobile storage solutions. StorMor has been in operation for over 25 years and has a reputation for providing high-quality, safe, customizable storage solutions that solve complex organizational challenges. StorMor provides an extensive list of solutions which include heavy duty systems capable of sustaining thousands of pounds of material, organizational units that tidy oddly shaped sports equipment and car parts, and specialty vertical systems to safely store expensive paintings and artwork. Powerserve was able to organize their digital presence with a clean, easily navigable showcase of their products and a design that better demonstrated their strong relationship with Montel.
GOALS
Reinvigorate the StorMor website to match the branding of their partner company, Montel.
Redesign the website to improve the user experience, increase engagement, and make it more visually appealing.
Create a comprehensive product information system with a clear overview of the storage systems available and more detailed information that distinguishes each system from the next.
PROCESS & SOLUTIONS
We wanted StorMor’s website to be just as organized and tidy as one of their storage systems. We began the redesign process by conducting a thorough analysis of the old website and identifying areas for improvement.
With a bold color palette of red, gray, and dark blue, we created the scaffolding and visual appeal of navigation and section designs on the new website. With our shelving in place, we next organized the content into tidy sections. All of the products were made visible at-a-glance on one product page for a better overview of the different systems. We then focused on providing more detailed information about each product, breaking down the key factors that made each unique and providing concise explanations to give clients a general understanding of each storage system. We also connected each product to the original Montel page which provides clients with the option of more in-depth reading.
Refreshed Hompage
Products Overview
Product Details
Finally, we simplified the website's navigation, making it easier for users to find the information they were looking for. We also optimized the website for mobile devices to ensure a seamless user experience across all devices.
The redesigned website was launched on time and within budget and the client was very pleased with the results. The new website now accurately reflects the company's new brand identity, provides more detailed product information, and highlights the geographical areas StorMor can accommodate.
